Iranian designs, reimagined.
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Kashan rugs originate in the city of Kashan in central Iran. They are known for their intricate designs, often featuring floral motifs and a central medallion in rich colors such as deep blue, red, and ivory. Kashan rugs are typically made with high-quality wool and silk, giving them a luxurious texture and sheen. They are highly valued for their beauty and artistic value, and are considered one of the finest types of Persian rugs. Kashan has a long history of rug weaving and is still considered a center of the craft, with many skilled artisans producing these exquisite rugs.
Custom Nike Air Force 1’s hand-painted by Hasti Zendehdel.
Traditional Heriz rugs originate from the Heris region of northwestern Iran. They are known for their durable construction, striking geometric designs, and warm color palette, often featuring red, blue, and brown shades. Heriz rugs are highly sought after by collectors and are considered timeless investment pieces.
Custom Nike Air Force 1’s hand-painted by Hasti Zendehdel.
Step into the paradox of perception with ILLUSIONS OF IDENTITY.
This striking royal blue tee challenges the boundaries of self-awareness, featuring the signature zipper-eye on the front and a bold graphic on the back
"The question is, do you want to be yourself?" Designed for those who embrace the complexity of identity, this piece is more than fashion; it’s a mirror to the soul.
Printed futuristic eye on the front with functional zipper.
Printed design on the back.
Oversized 100% cotton jersey T-shirt.
Electric blue color.
Time fades, but perception remains.
TIME v. ILLUSION warps perception with melting evil eyes, symbolizing the fragility of time and the power of vision.
Embroidered with "Time ephemeral... vision eternal...", this tee challenges you to see beyond the fleeting and embrace the eternal.
Printed clock with embroidered logo on the front.
Printed artwork with embroidery on the back.
Oversized 100% cotton jersey T-shirt.
White color.
What you chase is already on its way to you…
Featuring the phrase WHAT YOU SEEK IS SEEKING YOU embroidered on the front and a small evil eye on the back, watching over your journey.
Stay open.
Stay guided.
Embroidery on the front and back.
Oversized 100% cotton jersey T-shirt.
Sand color.
Unveil the unseen with the EYE OF ZENDEH tee—where mystery meets design.
This sleek black t-shirt features a bold eye graphic on the front, enhanced with a functional zipper that lets you control its gaze.
Open it to reveal curiosity, close it for secrecy—this piece is more than just a shirt, it’s a statement. Crafted for those who see beyond the surface.
Printed futuristic eye on the front with functional zipper.
Simple back.
Oversized 100% cotton jersey T-shirt.
Black color.
Be the first to know about our new collection
launches, special offers & other updates.
Tabriz rugs originate in the city of Tabriz in northwestern Iran.
They are known for their intricate designs, often featuring intricate floral motifs and a central medallion. They are considered one of the finest types of Persian rugs.
Tabriz has been a center of rug weaving for centuries and is still renowned for its skilled artisans who create these exquisite rugs.
Custom hand-painted Nike Air Force 1’s, crafted upon order placement. Please allow up to two weeks for production.